In 2022, social media display advertising spending in Spain amounted to **** billion euros. The spending increased by 6.5 percent compared to the value reported in 2021. Social media is the second-largest digital ad format in Spain, after search.
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MarketingDirecto.com. (February 22, 2023). Social media advertising spending in Spain from 2019 to 2022 (in million euros) [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 23, 2026, from /statistics/1280834/social-media-ad-spend-spain/
MarketingDirecto.com. "Social media advertising spending in Spain from 2019 to 2022 (in million euros)." Chart. February 22, 2023. ÌÇÐÄÆÆ½â°æ. Accessed July 23, 2026. /statistics/1280834/social-media-ad-spend-spain/
MarketingDirecto.com. (2023). Social media advertising spending in Spain from 2019 to 2022 (in million euros). ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 23, 2026. /statistics/1280834/social-media-ad-spend-spain/
MarketingDirecto.com. "Social Media Advertising Spending in Spain from 2019 to 2022 (in Million Euros)." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 22 Feb 2023, /statistics/1280834/social-media-ad-spend-spain/
MarketingDirecto.com, Social media advertising spending in Spain from 2019 to 2022 (in million euros) ÌÇÐÄÆÆ½â°æ, /statistics/1280834/social-media-ad-spend-spain/ (last visited July 23, 2026)
Social media advertising spending in Spain from 2019 to 2022 (in million euros) [Graph], MarketingDirecto.com, February 22, 2023. [Online]. Available: /statistics/1280834/social-media-ad-spend-spain/