companies from Germany, Austra, and Switzerland with at least 250 employees
Method of interview
Online survey
Supplementary notes
The source does not provide any precise information about the question and the answer options in the survey. The wording chosen here may therefore differ slightly from the survey.
Citation formats
Leading social media platforms used for marketing Austria, Germany & Switzerland 2022
During a survey conducted among Austrian, German, and Swiss marketers in 2022, more than half of respondents stated that Facebook was their go-to platform when it came to content marketing. YouTube and Instagram were chosen by ** percent of marketing professionals in that region.
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Content Marketing Forum. (May 5, 2022). Leading social media platforms used by marketers in Austria, Germany, and Switzerland for content marketing purposes as of March 2022 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 26, 2026, from /statistics/1425589/social-media-platforms-content-marketing-gsa/
Content Marketing Forum. "Leading social media platforms used by marketers in Austria, Germany, and Switzerland for content marketing purposes as of March 2022." Chart. May 5, 2022. ÌÇÐÄÆƽâ°æ. Accessed July 26, 2026. /statistics/1425589/social-media-platforms-content-marketing-gsa/
Content Marketing Forum. (2022). Leading social media platforms used by marketers in Austria, Germany, and Switzerland for content marketing purposes as of March 2022. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 26, 2026. /statistics/1425589/social-media-platforms-content-marketing-gsa/
Content Marketing Forum. "Leading Social Media Platforms Used by Marketers in Austria, Germany, and Switzerland for Content Marketing Purposes as of March 2022." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 5 May 2022, /statistics/1425589/social-media-platforms-content-marketing-gsa/
Content Marketing Forum, Leading social media platforms used by marketers in Austria, Germany, and Switzerland for content marketing purposes as of March 2022 ÌÇÐÄÆƽâ°æ, /statistics/1425589/social-media-platforms-content-marketing-gsa/ (last visited July 26, 2026)
Leading social media platforms used by marketers in Austria, Germany, and Switzerland for content marketing purposes as of March 2022 [Graph], Content Marketing Forum, May 5, 2022. [Online]. Available: /statistics/1425589/social-media-platforms-content-marketing-gsa/
