During a 2024 survey among consumers following brands on social media in Spain, ** percent of respondents stated they believed brands should post on social media *** or times a week; ** percent said their preferred frequency was once a week.
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IAB Spain. (May 22, 2024). Preferred frequency of brands posting on social media according to followers in Spain as of March 2024 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 20, 2026, from /statistics/1221341/frequency-brands-posting-social-media-spain/
IAB Spain. "Preferred frequency of brands posting on social media according to followers in Spain as of March 2024." Chart. May 22, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 20, 2026. /statistics/1221341/frequency-brands-posting-social-media-spain/
IAB Spain. (2024). Preferred frequency of brands posting on social media according to followers in Spain as of March 2024. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 20, 2026. /statistics/1221341/frequency-brands-posting-social-media-spain/
IAB Spain. "Preferred Frequency of Brands Posting on Social Media According to Followers in Spain as of March 2024." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 22 May 2024, /statistics/1221341/frequency-brands-posting-social-media-spain/
IAB Spain, Preferred frequency of brands posting on social media according to followers in Spain as of March 2024 ÌÇÐÄÆƽâ°æ, /statistics/1221341/frequency-brands-posting-social-media-spain/ (last visited July 20, 2026)
Preferred frequency of brands posting on social media according to followers in Spain as of March 2024 [Graph], IAB Spain, May 22, 2024. [Online]. Available: /statistics/1221341/frequency-brands-posting-social-media-spain/
