In 2023, around 20 percent of people in Germany said that online advertisements for their favorite brand or product and traditional TV adverts had the most impact on their shopping habits. Adverts from influencers or celebrities and pop-up adverts had the least impact.
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PwC. (July 5, 2023). Types of advertisements that have the biggest influence on shopping purchases in Germany in 2023 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 21, 2026, from /statistics/1412551/advertisement-shopping-influence-germany/
PwC. "Types of advertisements that have the biggest influence on shopping purchases in Germany in 2023." Chart. July 5, 2023. ÌÇÐÄÆƽâ°æ. Accessed July 21, 2026. /statistics/1412551/advertisement-shopping-influence-germany/
PwC. (2023). Types of advertisements that have the biggest influence on shopping purchases in Germany in 2023. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 21, 2026. /statistics/1412551/advertisement-shopping-influence-germany/
PwC. "Types of Advertisements That Have The Biggest Influence on Shopping Purchases in Germany in 2023." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 5 Jul 2023, /statistics/1412551/advertisement-shopping-influence-germany/
PwC, Types of advertisements that have the biggest influence on shopping purchases in Germany in 2023 ÌÇÐÄÆƽâ°æ, /statistics/1412551/advertisement-shopping-influence-germany/ (last visited July 21, 2026)
Types of advertisements that have the biggest influence on shopping purchases in Germany in 2023 [Graph], PwC, July 5, 2023. [Online]. Available: /statistics/1412551/advertisement-shopping-influence-germany/
