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In 2023, internet advertising revenue in Canada amounted to billion Canadian dollars. This figure represents a year-on-year increase of **** percent and marks the highest internet ad revenue in Canada in the presented period.

Canada’s thriving digital ad market

In 2023, Canada was home to one of the largest digital advertising markets worldwide by spending. In line with rising internet penetration rates and the ever-expanding popularity of digital platforms throughout the country, marketers spend more ad dollars on digital promotion than ever. According to the latest estimates, Canada's digital media advertising spending will reach nearly **** billion Canadian dollars by 2028. This figure will represent over ** percent of the annual ad expenditure.

The leading digital ad formats in Canada

In 2023, search was Canada's leading digital advertising format by a wide margin, accounting for over ** percent of the total digital ad spending. Social media followed with a share of nearly ** percent. Over the past few years, mobile has also become a major driver of advertising spending growth due to the visible shift away from desktop among Canadian internet users. Given the latest projections, Canada’s mobile advertising expenditure was expected to reach nearly billion U.S. dollars by 2028.