Global digital video ad revenues 2017-2030| ��ƽ��

Digital video advertising revenues worldwide from 2017 to 2030, by device (in billion U.S. dollars)

Characteristic	Video Advertising Mobile	Video Advertising Desktop
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Supplementary notes

Data provided by ��ƽ�� Market ��ƽ�� are estimates.Definition:
Video Advertising includes all ad formats within webpage-based videos, app-based video players, social media, or streaming apps on computer screens, smartphones, tablets, and other internet-connected devices. Videos that seamlessly match the form and function of the environment (e.g., news websites, video platforms) in which they appear (so-called native advertising) are also included in Video Advertising.

Additional information:
Video Advertising comprises advertising spending, connected-TV advertising spending, users, average revenue per user, and user demographic. The market only displays B2B spending. Figures are based on Video Advertising spending and exclude agency commissions, rebates, production costs, and taxes. Key players in Video Advertising include Comcast Corp., The Walt Disney Company, YouTube, TikTok, and Facebook. For more information on the data displayed, use the info button right next to the boxes.

Citation formats

As of 2025, global digital video advertising spending was projected to surpass billion U.S. dollars in 2026. Of that total, little more than *** billion dollars were forecast to be allocated to mobile video ads, while nearly ** billion dollars were expected to be spent on desktop video ads. Mobile's relevance was predicted to grow as the decade unfolds, with revenues exceeding *** billion dollars worldwide by 2030.

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