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Financial brand loyalty of 18-24-year-olds in the United Kingdom (UK) in 2024

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Source

Release date

May 2025

Region

United Kingdom

Survey time period

February 5, 2024, to June 16, 2024

Number of respondents

1,731 respondents

Age group

18-24 years

Special properties

Adults

Method of interview

Online survey

Supplementary notes

The original question was phrased by the source as follows: "How much do you agree or disagree with ...? I like to stick with a financial brand I know."

Citation formats

Financial brand loyalty of young adults in the UK 2024

Published by ÌÇÐÄÆƽâ°æ Research Department, Jun 17, 2025

The majority of young UK adults aged 18 to 24 showed moderate inclination toward sticking with familiar financial brands in 2024. Among respondents, ** percent slightly agreed with preferring known financial brands, while ** percent strongly agreed. Only percent disagreed with this preference.

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Statistics on " Gen Z and finance in the United Kingdom (UK) "

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Other statistics that may interest you Gen Z and finance in the United Kingdom (UK)

Overview

6

Financial attitudes

7

Behaviors and adoption

5

Retention

6

Savings and debt

8

Generational comparison

8

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Gen Z financial landscape in the UKGen Z and media consumption in selected markets in EuropeGen Z media consumption in the United KingdomU.S. Gen Z & millennials: consumer goods and shopping behaviorGen Z news consumption in the U.S.
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