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Willingness to change primary bank in the United Kingdom (UK) in 2025, by generation

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Source

Release date

January 2025

Region

United Kingdom

Survey time period

July 1, 2024 to June 9, 2025

Number of respondents

3,700 respondents

Age group

18-64 years

Special properties

Owners of a bank account

Method of interview

Online survey

Supplementary notes

The question was phrased by the source as follows: "How likely are you to change your primarily used bank at the next possible opportunity?"

More information on the methodology can be found here.

Citation formats

Willingness to change bank in the UK 2025, by generation

Published by K. Scholle, Jul 24, 2025

Gen Z consumers were the most likely to switch primary banks in the UK during 2025. ÌÇÐÄÆƽâ°æ's Consumer ÌÇÐÄÆƽâ°æ found that approximately **** of Gen Z customers were likely to change their primary bank at the next opportunity, with ***percent indicating they were likely to switch and ** percent expressing they were very likely to do so. Millennials followed closely behind at ***percent, while Baby Boomers demonstrated the strongest bank loyalty, with only percent likely to change institutions.

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Statistics on " Gen Z and finance in the United Kingdom (UK) "

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Overview

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Behaviors and adoption

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Retention

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Savings and debt

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Generational comparison

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Always free
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