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Gen Z and finance in the United Kingdom (UK)

Statistics report on generation Z's financial landscape in the United Kingdom (UK)

This report provides a comprehensive analysis of Generation Z's financial landscape in the UK. The study examines Gen Z's financial attitudes and approaches to money management, exploring their banking behaviors and product preferences in an increasingly digital financial ecosystem. Key findings cover customer retention patterns among younger consumers, alongside detailed insights into their savings habits and debt management strategies. The report concludes with a generational comparison, highlighting how Gen Z's financial behaviors differ from previous generations.

Table of contents

Overview

6
  • Premium Statistic Global estimated population 2024-2030, by generation
  • Premium Statistic Population of the UK 1990-2024, by generation
  • Basic Statistic Gen Z population UK 2024, by age and gender
  • Basic Statistic Average annual earnings for full-time employees in the UK 2004-2025, by age group
  • Basic Statistic Average annual earnings for full-time employees in the UK 2025, by age and gender
  • Premium Statistic Bank executive opinion on attracting Gen Z customers in the UK 2024

Financial attitudes

7
  • Premium Statistic Gen Z attitude towards personal finances in the UK 2026
  • Premium Statistic Financial confidence of young adults in the UK 2024
  • Premium Statistic Financial satisfaction of young adults in the UK 2024
  • Premium Statistic Financial knowledge of young adults in the UK 2024
  • Premium Statistic Financial brand loyalty of young adults in the UK 2024
  • Premium Statistic Confidence of young adults in the financial services industry in the UK 2024
  • Premium Statistic Trust of young adults in different types of financial institutions in the UK 2024

Behaviors and adoption

5
  • Premium Statistic Gen Z processes in banking affairs in the UK 2026
  • Premium Statistic Gen Z financial product usage in the UK 2026
  • Premium Statistic Gen Z primary banks in the UK 2025
  • Premium Statistic Primary bank account providers used by young adults in the UK 2024
  • Premium Statistic Main banking channels used by young adults for selected activities in the UK 2024

Retention

6
  • Premium Statistic Challenges of acquiring Gen Z customers in the UK, according to bank executives 2024
  • Premium Statistic Gen Z bank selection criteria in the UK 2025
  • Premium Statistic Preferred features for primary bank according to Gen Z in the UK 2024
  • Premium Statistic Bank satisfaction of young adults in the UK 2024, by service
  • Premium Statistic Gen Z bank satisfaction in the UK 2019-2024
  • Premium Statistic Gen Z willingness to change primary bank in the UK 2019-2025, by quarter

Savings and debt

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  • Premium Statistic Young adults with a savings account in the UK 2024, by type
  • Premium Statistic Savings products of young adults in the UK 2024, by type
  • Premium Statistic Savings or investments among young adults in the UK 2024
  • Premium Statistic State of Gen Z debt in the UK 2024
  • Premium Statistic Most common types of Gen Z debt in the UK 2024
  • Premium Statistic Credits and loans of young adults in the UK 2024, by type
  • Premium Statistic Young individuals with financial debt in Great Britain 2010-2022, by attitude
  • Premium Statistic Insolvency rates of young adults in England and Wales 2014-2025
  • Premium Statistic Bankruptcy rates of young adults in England and Wales 2014-2025
  • Premium Statistic BNPL debt among young adults in the UK 2024

Generational comparison

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  • Premium Statistic Financial anxiety in the UK 2026, by generation
  • Premium Statistic Financial satisfaction in the UK 2024, by age
  • Premium Statistic Financial knowledge in the UK 2024, by age
  • Premium Statistic Financial confidence in the UK 2024, by age
  • Premium Statistic Trust in banks in the UK 2024, by age
  • Premium Statistic Digital-only bank account penetration in Great Britain 2025, by age
  • Premium Statistic Primary banks in the UK 2025, by generation
  • Premium Statistic Processes in banking affairs in the UK 2026, by generation
  • Premium Statistic Willingness to change bank in the UK 2025, by generation
  • Premium Statistic Financial brand loyalty in the UK 2024, by age
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