The original question was phrased by the source as follows: "How likely are you going to change your primarily used bank on the next possible occasion? (single-pick)." One selection of the following answers were possible:
- Very likely
- Likely
- Neither likely nor unlikely
- Unlikely
- Very unlikely
- Don't know
The displayed figures were recoded based on the above question. The number of respondents differ in each survey update. More information on the methodology can be found here.
Citation formats
Gen Z willingness to change primary bank in the UK 2019-2025, by quarter
Willingness to change primary banks among Gen Z bank account holders in the United Kingdom (UK) more than doubled between 2019 and 2025. According to ÌÇÐÄÆƽâ°æ's Consumer ÌÇÐÄÆƽâ°æ, the share of bank account holders who were willing to change their primary bank on the next possible occasion was ** percent in the second quarter of 2025. The most significant increase took place in 2020, signalling that the spread of neobanks during the COVID-19 pandemic decreased consumer loyalty among the respondents.
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ÌÇÐÄÆƽâ°æ. (July 23, 2025). Share of Generation Z customers willing to change their primary banks in the United Kingdom (UK) from 1st half 2019 to 2nd quarter 2025 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 01, 2026, from /statistics/1401149/gen-z-willingness-to-change-primary-bank-in-the-uk/
ÌÇÐÄÆƽâ°æ. "Share of Generation Z customers willing to change their primary banks in the United Kingdom (UK) from 1st half 2019 to 2nd quarter 2025." Chart. July 23, 2025. ÌÇÐÄÆƽâ°æ. Accessed August 01, 2026. /statistics/1401149/gen-z-willingness-to-change-primary-bank-in-the-uk/
ÌÇÐÄÆƽâ°æ. (2025). Share of Generation Z customers willing to change their primary banks in the United Kingdom (UK) from 1st half 2019 to 2nd quarter 2025. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 01, 2026. /statistics/1401149/gen-z-willingness-to-change-primary-bank-in-the-uk/
ÌÇÐÄÆƽâ°æ. "Share of Generation Z Customers Willing to Change Their Primary Banks in The United Kingdom (Uk) from 1st Half 2019 to 2nd Quarter 2025." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 23 Jul 2025, /statistics/1401149/gen-z-willingness-to-change-primary-bank-in-the-uk/
ÌÇÐÄÆƽâ°æ, Share of Generation Z customers willing to change their primary banks in the United Kingdom (UK) from 1st half 2019 to 2nd quarter 2025 ÌÇÐÄÆƽâ°æ, /statistics/1401149/gen-z-willingness-to-change-primary-bank-in-the-uk/ (last visited August 01, 2026)
Share of Generation Z customers willing to change their primary banks in the United Kingdom (UK) from 1st half 2019 to 2nd quarter 2025 [Graph], ÌÇÐÄÆƽâ°æ, July 23, 2025. [Online]. Available: /statistics/1401149/gen-z-willingness-to-change-primary-bank-in-the-uk/
