ÌÇÐÄÆÆ½â°æ

Beauty and personal care e-commerce in France

Statistics report on beauty and personal care e-commerce in France

This report presents insights and statistics on the online cosmetics and personal care market in France. Home to some of the most prominent and renowned cosmetics retailers, France is a key player in the cosmetics and personal care industry worldwide. The report presents key industry figures and provides data on the online traffic of the leading websites and apps for beauty shopping like Sephora and Nocibé. Additionally, the report contains a final chapter on online shopping behavior.

Table of contents

Overview

5
  • Premium Statistic Top countries for the online beauty and cosmetics industry globally 2024, by traffic
  • Premium Forecast E-commerce revenue in France 2021-2029, by segment
  • Premium Forecast Revenue in the beauty, health, personal & household care segment in France 2017-2030
  • Premium Forecast ARPU in the beauty, health, personal & household care segment in France 2017-2029
  • Premium Statistic Weekly price inflation index of beauty products in France 2022-2023

Category benchmarks

7
  • Premium Statistic Product and service categories most purchased online in France 2025
  • Premium Statistic Main product categories for mobile commerce in France 2023
  • Premium Statistic Cross-border online purchases in France in 2023, by category
  • Premium Forecast Most returned online purchases by category in France 2025
  • Premium Statistic Online conversion rate in D2C e-commerce in France 2023, by category
  • Premium Statistic Average order value on D2C e-commerce sites in France 2023, by category
  • Premium Statistic Main products and services considered for live shopping in France 2023

Leading stores

9
  • Premium Statistic Top personal care online stores in France 2025
  • Premium Statistic Leading online beauty stores in France 2025
  • Premium Statistic Top online personal care retailers in France 2023, by purchase intent clicks
  • Premium Statistic Top online beauty retailers in France 2023, by purchase intent clicks
  • Premium Statistic sephora.fr: e-commerce net sales 2016-2027
  • Premium Forecast nocibe.fr: e-commerce net sales 2016-2025
  • Premium Statistic Net online sales of Douglas in France 2020-2023
  • Premium Statistic Most chosen health & beauty brands in France 2023, by consumer reach points
  • Premium Statistic Online beauty as a share of Shein's market share in Europe 2023, by country

Online traffic

6
  • Premium Statistic Most popular beauty and cosmetics websites in France 2026, by website traffic
  • Premium Statistic Bounce rate of selected web shops for beauty products in France 2024
  • Premium Statistic Beauty shoppers' mobile audience share in France 2023, by age
  • Premium Statistic Beauty shopping apps' downloads in France 2024
  • Premium Statistic Sephora monthly app downloads in France 2022-2024
  • Premium Statistic Nocibé monthly app downloads in France 2022-2024

Consumption

6
  • Premium Forecast Users in the beauty, health, personal & household care segment in France 2017-2030
  • Premium Statistic Frequency of online purchases of beauty and health products in France 2023
  • Premium Statistic Share of shoppers buying beauty products online in France 2023, by generation
  • Premium Statistic Share of shoppers buying beauty products online in France 2023, by gender
  • Premium Statistic Most purchased secondhand beauty categories online in Europe 2023
  • Premium Statistic Online shoppers subscribing to beauty products in Europe 2023, by country
We’re happy to help

Get in touch with us for additional information

Feel free to contact us anytime. We will respond to your inquiry as quickly as possible.