Beauty and personal care e-commerce in France
Statistics report on beauty and personal care e-commerce in France

This report presents insights and statistics on the online cosmetics and personal care market in France. Home to some of the most prominent and renowned cosmetics retailers, France is a key player in the cosmetics and personal care industry worldwide. The report presents key industry figures and provides data on the online traffic of the leading websites and apps for beauty shopping like Sephora and Nocibé. Additionally, the report contains a final chapter on online shopping behavior.
Table of contents
Overview
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Top countries for the online beauty and cosmetics industry globally 2024, by traffic
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E-commerce revenue in France 2021-2029, by segment
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Revenue in the beauty, health, personal & household care segment in France 2017-2030
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ARPU in the beauty, health, personal & household care segment in France 2017-2029
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Weekly price inflation index of beauty products in France 2022-2023
Category benchmarks
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Product and service categories most purchased online in France 2025
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Main product categories for mobile commerce in France 2023
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Cross-border online purchases in France in 2023, by category
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Most returned online purchases by category in France 2025
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Online conversion rate in D2C e-commerce in France 2023, by category
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Average order value on D2C e-commerce sites in France 2023, by category
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Main products and services considered for live shopping in France 2023
Leading stores
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Top personal care online stores in France 2025
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Leading online beauty stores in France 2025
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Top online personal care retailers in France 2023, by purchase intent clicks
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Top online beauty retailers in France 2023, by purchase intent clicks
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sephora.fr: e-commerce net sales 2016-2027
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nocibe.fr: e-commerce net sales 2016-2025
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Net online sales of Douglas in France 2020-2023
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Most chosen health & beauty brands in France 2023, by consumer reach points
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Online beauty as a share of Shein's market share in Europe 2023, by country
Online traffic
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Most popular beauty and cosmetics websites in France 2026, by website traffic
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Bounce rate of selected web shops for beauty products in France 2024
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Beauty shoppers' mobile audience share in France 2023, by age
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Beauty shopping apps' downloads in France 2024
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Sephora monthly app downloads in France 2022-2024
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Nocibé monthly app downloads in France 2022-2024
Consumption
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Users in the beauty, health, personal & household care segment in France 2017-2030
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Frequency of online purchases of beauty and health products in France 2023
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Share of shoppers buying beauty products online in France 2023, by generation
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Share of shoppers buying beauty products online in France 2023, by gender
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Most purchased secondhand beauty categories online in Europe 2023
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Online shoppers subscribing to beauty products in Europe 2023, by country
FURTHER REPORTS
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