In 2023, around ** percent of Finns bought beauty and wellness products online during the past three months. The largest share of online beauty shoppers was between the ages of ** and **. These products were purchased online by ** percent of people aged 35 to 44, according to the survey results. Â
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Statistics Finland. (April 23, 2024). Share of beauty and wellness online shoppers in Finland in 2023, by age group [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved August 04, 2026, from /statistics/946326/online-healthcare-cosmetics-shopping-finland-by-age/
Statistics Finland. "Share of beauty and wellness online shoppers in Finland in 2023, by age group." Chart. April 23, 2024. ÌÇÐÄÆÆ½â°æ. Accessed August 04, 2026. /statistics/946326/online-healthcare-cosmetics-shopping-finland-by-age/
Statistics Finland. (2024). Share of beauty and wellness online shoppers in Finland in 2023, by age group. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: August 04, 2026. /statistics/946326/online-healthcare-cosmetics-shopping-finland-by-age/
Statistics Finland. "Share of Beauty and Wellness Online Shoppers in Finland in 2023, by Age Group." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 23 Apr 2024, /statistics/946326/online-healthcare-cosmetics-shopping-finland-by-age/
Statistics Finland, Share of beauty and wellness online shoppers in Finland in 2023, by age group ÌÇÐÄÆÆ½â°æ, /statistics/946326/online-healthcare-cosmetics-shopping-finland-by-age/ (last visited August 04, 2026)
Share of beauty and wellness online shoppers in Finland in 2023, by age group [Graph], Statistics Finland, April 23, 2024. [Online]. Available: /statistics/946326/online-healthcare-cosmetics-shopping-finland-by-age/