The shops that belong to the Beauty specialists group focus on the sale of care products like make-up or cream for body and face, hair products or parfumes.
The encompasses the sale of physical goods via a digital channel to a private end user (B2C). Incorporated in this definition are purchases via desktop computer (including notebooks and laptops) as well as purchases via mobile devices such as smartphones and tablets.Â
The following are not included in the e-commerce market: marketplace platforms only, digitally distributed services (e.g. travel tickets), online stores dedicated to digital media downloads or streams as well as online stores dedicated to B2B markets nor sales between private persons (C2C). Market volume, market growth and all monetary figures at store level refer to the annual e-commerce net sales after the deduction of returns.
In 2023, lyko.com ranked as the leading online store in Finland that sells beauty related items. Lyko.com generated approximately **** million U.S. dollars in e-commerce net sales in Finland that year. Cocopanda.fi followed, with e-commerce net sales of **** million U.S. dollars. Notino.fi came in third, with online sales of **** million dollars.
For an extended ranking or rankings in other product categories, please visit .
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ECDB GmbH. (April 25, 2024). Top online stores in the beauty segment in Finland in 2023, by e-commerce net sales (in million U.S. dollars) [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 26, 2026, from /forecasts/1463635/top-beauty-online-stores-finland/
ECDB GmbH. "Top online stores in the beauty segment in Finland in 2023, by e-commerce net sales (in million U.S. dollars)." Chart. April 25, 2024. ÌÇÐÄÆÆ½â°æ. Accessed July 26, 2026. /forecasts/1463635/top-beauty-online-stores-finland/
ECDB GmbH. (2024). Top online stores in the beauty segment in Finland in 2023, by e-commerce net sales (in million U.S. dollars). ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 26, 2026. /forecasts/1463635/top-beauty-online-stores-finland/
ECDB GmbH. "Top Online Stores in The Beauty Segment in Finland in 2023, by E-commerce Net Sales (in Million U.S. Dollars)." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 25 Apr 2024, /forecasts/1463635/top-beauty-online-stores-finland/
ECDB GmbH, Top online stores in the beauty segment in Finland in 2023, by e-commerce net sales (in million U.S. dollars) ÌÇÐÄÆÆ½â°æ, /forecasts/1463635/top-beauty-online-stores-finland/ (last visited July 26, 2026)
Top online stores in the beauty segment in Finland in 2023, by e-commerce net sales (in million U.S. dollars) [Graph], ECDB GmbH, April 25, 2024. [Online]. Available: /forecasts/1463635/top-beauty-online-stores-finland/