Since 2020, the share of consumers who purchase beauty and wellness-related products online in Finland has increased steadily. In 2020, approximately ** percent of shoppers reported purchasing these items through the internet within the past three months. According to national statistics, the share of online beauty shoppers increased to roughly ** percent in 2023. Â
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆÆ½â°æ can support your business.
Statistics Finland. (April 23, 2024). Share of beauty and wellness online shoppers in Finland from 2020 to 2023 [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 25, 2026, from /statistics/1463128/online-beauty-shoppers-finland/
Statistics Finland. "Share of beauty and wellness online shoppers in Finland from 2020 to 2023." Chart. April 23, 2024. ÌÇÐÄÆÆ½â°æ. Accessed July 25, 2026. /statistics/1463128/online-beauty-shoppers-finland/
Statistics Finland. (2024). Share of beauty and wellness online shoppers in Finland from 2020 to 2023. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 25, 2026. /statistics/1463128/online-beauty-shoppers-finland/
Statistics Finland. "Share of Beauty and Wellness Online Shoppers in Finland from 2020 to 2023." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 23 Apr 2024, /statistics/1463128/online-beauty-shoppers-finland/
Statistics Finland, Share of beauty and wellness online shoppers in Finland from 2020 to 2023 ÌÇÐÄÆÆ½â°æ, /statistics/1463128/online-beauty-shoppers-finland/ (last visited July 25, 2026)
Share of beauty and wellness online shoppers in Finland from 2020 to 2023 [Graph], Statistics Finland, April 23, 2024. [Online]. Available: /statistics/1463128/online-beauty-shoppers-finland/