In 2023, almost out of ten Swedes bought cosmetics, beauty, or wellness products online. This was a **** percent increase compared to 2021 when around a quarter of shoppers had done the same.
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Statistics Sweden. (April 24, 2024). Share of online cosmetic, beauty, and wellness product shoppers in Sweden from 2021 to 2023 [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved August 05, 2026, from /statistics/1238784/shares-of-swedish-shoppers-online-health-and-beauty-spending/
Statistics Sweden. "Share of online cosmetic, beauty, and wellness product shoppers in Sweden from 2021 to 2023." Chart. April 24, 2024. ÌÇÐÄÆÆ½â°æ. Accessed August 05, 2026. /statistics/1238784/shares-of-swedish-shoppers-online-health-and-beauty-spending/
Statistics Sweden. (2024). Share of online cosmetic, beauty, and wellness product shoppers in Sweden from 2021 to 2023. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: August 05, 2026. /statistics/1238784/shares-of-swedish-shoppers-online-health-and-beauty-spending/
Statistics Sweden. "Share of Online Cosmetic, Beauty, and Wellness Product Shoppers in Sweden from 2021 to 2023." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 24 Apr 2024, /statistics/1238784/shares-of-swedish-shoppers-online-health-and-beauty-spending/
Statistics Sweden, Share of online cosmetic, beauty, and wellness product shoppers in Sweden from 2021 to 2023 ÌÇÐÄÆÆ½â°æ, /statistics/1238784/shares-of-swedish-shoppers-online-health-and-beauty-spending/ (last visited August 05, 2026)
Share of online cosmetic, beauty, and wellness product shoppers in Sweden from 2021 to 2023 [Graph], Statistics Sweden, April 24, 2024. [Online]. Available: /statistics/1238784/shares-of-swedish-shoppers-online-health-and-beauty-spending/