Women in Sweden purchase more cosmetic, beauty, and wellness-related products online than men. In 2023, around ** percent of women bought beauty items via the internet. In comparison, only ** percent of Swedish men did the same.Â
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Statistics Sweden. (April 24, 2024). Share of online cosmetic, beauty, and wellness product shoppers in Sweden from 2021 to 2023, by gender [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 30, 2026, from /statistics/1463471/sweden-online-beauty-shoppers-gender/
Statistics Sweden. "Share of online cosmetic, beauty, and wellness product shoppers in Sweden from 2021 to 2023, by gender." Chart. April 24, 2024. ÌÇÐÄÆÆ½â°æ. Accessed July 30, 2026. /statistics/1463471/sweden-online-beauty-shoppers-gender/
Statistics Sweden. (2024). Share of online cosmetic, beauty, and wellness product shoppers in Sweden from 2021 to 2023, by gender. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 30, 2026. /statistics/1463471/sweden-online-beauty-shoppers-gender/
Statistics Sweden. "Share of Online Cosmetic, Beauty, and Wellness Product Shoppers in Sweden from 2021 to 2023, by Gender." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 24 Apr 2024, /statistics/1463471/sweden-online-beauty-shoppers-gender/
Statistics Sweden, Share of online cosmetic, beauty, and wellness product shoppers in Sweden from 2021 to 2023, by gender ÌÇÐÄÆÆ½â°æ, /statistics/1463471/sweden-online-beauty-shoppers-gender/ (last visited July 30, 2026)
Share of online cosmetic, beauty, and wellness product shoppers in Sweden from 2021 to 2023, by gender [Graph], Statistics Sweden, April 24, 2024. [Online]. Available: /statistics/1463471/sweden-online-beauty-shoppers-gender/