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Television entertainment in India - statistics & facts

Storytelling has been an integral part of India’s vibrant culture and is woven into the fabric of Indian entertainment. Be it narrations of epics, plays, films on the silver screen, or television series, Indians are keen appreciators of the performing arts. Their voracious appetite for visual entertainment has worked to the advantage of the television market. India figures among the largest subscription video-on-demand (SVOD) and pay TV markets in the world.
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Published by Julia Stoll, Dec 17, 2025

Key insights

  • Market value of TV industry in India
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  • Television viewership in India in impressions
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Current statistics on this topic

TV, Video & Film

Market size of TV industry in India 2010-2024

TV

Number of televisions GEC channels India 2024, by market

Advertising

Share of TV ads in India 2022, by channel language genre

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Global comparison

4

Global comparison

Domestic overview

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Domestic overview

Regional language content

5

Regional language content

Television ratings

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Television ratings

Streaming entertainment

4

Streaming entertainment

Advertising

5

Advertising

Further reports

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Advertising in India
Advertising in India
Film industry in India
Film industry in India
Indian Premier League
Indian Premier League
Pay TV in India
Pay TV in India
Streaming industry in India
Streaming industry in India
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