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Leading sectors in general entertainment content advertising on television in India in the 1st half of 2024

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Source

Release date

August 2024

Region

India

Survey time period

H1 2024

Citation formats

Leading sectors in GEC advertising India H1 2024

Published by ÌÇÐÄÆƽâ°æ Research Department, Dec 11, 2024

During the first half of 2024, food and beverages accounted for the highest share of advertising volumes on general entertainment channels on television in India, that is ** percent. It was followed by the personal care and hygiene segment. FMCG was the leading sector in terms of ad volume contribution within the TV genre that year.

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Statistics on " Television entertainment in India "

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Other statistics that may interest you Television entertainment in India

Domestic overview

5

Regional language content

5

Television ratings

4

Streaming entertainment

4

Advertising

5

Global comparison

4

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Topics

TV advertising worldwideAdvertising in the United StatesTelevision in the United StatesTelevision industry worldwideAdvertising worldwide
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