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Distribution of television ad volumes in India in 2024, by channel genre

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Release date

January 2025

Region

India

Survey time period

2024

Supplementary notes

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Citation formats

Share of TV ad volumes India 2024, by channel genre

Published by ÌÇÐÄÆƽâ°æ Research Department, Mar 20, 2025

In 2024, the general entertainment content (GEC) channel genre held the largest share, that is ** percent, of television ad volumes in India. Meanwhile, the news and movies genres ranked second and third, respectively.

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Statistics on " Television entertainment in India "

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Other statistics that may interest you Television entertainment in India

Domestic overview

5

Regional language content

5

Television ratings

4

Streaming entertainment

4

Advertising

5

Global comparison

4

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Topics

Advertising industry in IndiaDigital advertising in IndiaDigital marketing in IndiaMedia and entertainment in IndiaSocial media advertising in India
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