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Television entertainment in India

Statistics report about television entertainment content in India

This report presents data on the entertainment genre of television across India, delving into a global perspective of pay TV entertainment, followed by an overview of the domestic market. It also provides details on leading channels and shows in various Indian languages in terms of viewership and television ratings. A brief look at the streaming segment followed by advertising within the entertainment genre provides a holistic picture of the prevalent trends.

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Table of contents

Global comparison

4
  • Premium Forecast Number of TV viewers worldwide 2017-2030
  • Premium Statistic Global pay TV revenue 2023-2029, by country
  • Premium Statistic Number of linear TV titles watched per user and service worldwide 2023, by region
  • Premium Statistic Number of VOD titles watched per user and service worldwide 2024, by region

Domestic overview

5
  • Premium Statistic Value of the TV industry in India 2007-2028
  • Premium Statistic Television viewership in India 2018-2024
  • Premium Statistic TV content split India 2025, by genre
  • Premium Statistic Number of televisions GEC channels India 2024, by market
  • Premium Statistic Best paid TV actors India 2024, by episode fee

Regional language content

5
  • Premium Statistic Leading TV channels in India 2025, by weekly viewership
  • Premium Statistic Leading Hindi GEC TV channels in India 2024, by weekly AMA
  • Premium Statistic Leading GEC channels in south market India 2025, by weekly AMA
  • Premium Statistic Longest running TV show India 2024, by episode count
  • Premium Statistic Longest running Hindi TV series India 2024, by runtime

Television ratings

4
  • Premium Statistic Popular GEC serials India 2024, by TRP
  • Premium Statistic Popular Tamil GEC serials India 2024, by TRP
  • Premium Statistic Popular Telugu GEC serials India 2024, by TRP
  • Premium Statistic Most viewed TV shows India 2023

Streaming entertainment

4
  • Premium Forecast Users in the video streaming (SVoD) segment India 2017-2027
  • Premium Statistic Most popular video streaming services India 2024
  • Premium Statistic Most watched Indian series of all time India 2023, by views
  • Basic Statistic Most viewed international streaming shows India 2024

Advertising

5
  • Premium Statistic GEC channel advertising India H1 2024, by language
  • Premium Statistic TV GEC channel ad volume growth India H1 2021-H1 2024
  • Premium Statistic Share of TV ad volumes India 2024, by channel genre
  • Premium Statistic Leading sectors in GEC advertising India H1 2024
  • Premium Statistic Leading categories in GEC advertising India H1 2024
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