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Television industry in India - statistics & facts

From watching Ramayana and Mahabharata on a bulky wooden packed box, to enjoying the Indian Premier League on sleek, smart screens, the television in India is a staple in most homes. However, the digital age has revolutionized television viewing habits and placed the country's sizeable television industry on the precipice of a new era, where pay TV makes way for connected TV and free TV consumption.
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Published by Julia Stoll, Dec 17, 2025

Key insights

  • Number of TV households
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Current statistics on this topic

Media

Value of the media and entertainment industry in India 2019-2028

Media

Growth of the M&E sector in India 2025, by industry

Media

Size of M&E industry in India FY 2025, by segment

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Overview

4

Overview

TV formats

3

TV formats

Consumption

6

Consumption

Advertising

5

Advertising

Key players

7

Key players

Further reports

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Advertising in India
Advertising in India
Film industry in India
Film industry in India
Indian Premier League
Indian Premier League
Pay TV in India
Pay TV in India
Streaming industry in India
Streaming industry in India
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