According to a survey conducted in January 2022, entertainment channels made up the highest share of television viewership of about ** percent in India. News channels followed with nearly ** percent, while sports ranked third that year.
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Konrad-Adenauer-Stiftung. (October 27, 2022). Distribution of television viewership across India in January 2022, by genre [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 24, 2026, from /statistics/828418/india-tv-viewership-share-by-channel-category/
Konrad-Adenauer-Stiftung. "Distribution of television viewership across India in January 2022, by genre." Chart. October 27, 2022. ÌÇÐÄÆÆ½â°æ. Accessed July 24, 2026. /statistics/828418/india-tv-viewership-share-by-channel-category/
Konrad-Adenauer-Stiftung. (2022). Distribution of television viewership across India in January 2022, by genre. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 24, 2026. /statistics/828418/india-tv-viewership-share-by-channel-category/
Konrad-Adenauer-Stiftung. "Distribution of Television Viewership across India in January 2022, by Genre." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 27 Oct 2022, /statistics/828418/india-tv-viewership-share-by-channel-category/
Konrad-Adenauer-Stiftung, Distribution of television viewership across India in January 2022, by genre ÌÇÐÄÆÆ½â°æ, /statistics/828418/india-tv-viewership-share-by-channel-category/ (last visited July 24, 2026)
Distribution of television viewership across India in January 2022, by genre [Graph], Konrad-Adenauer-Stiftung, October 27, 2022. [Online]. Available: /statistics/828418/india-tv-viewership-share-by-channel-category/