The overall television viewership across India amounted to *** trillion impressions in 2024. The Hindi-speaking market continued to be the main contributor, with just under *** billion impressions. However, television viewership across all markets in the country has declined since 2020. Besides the coronavirus pandemic, factors such as increasing streaming activity and consumers switching from pay TV to CTV have played a role in changing linear TV viewing habits in India.
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EY, & FICCI. (March 27, 2026). Overall television viewership across India in 2024, by market (in billion impressions) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 30, 2026, from /statistics/828393/india-total-tv-viewership-by-market/
EY, und FICCI. "Overall television viewership across India in 2024, by market (in billion impressions)." Chart. March 27, 2026. ÌÇÐÄÆƽâ°æ. Accessed July 30, 2026. /statistics/828393/india-total-tv-viewership-by-market/
EY, FICCI. (2026). Overall television viewership across India in 2024, by market (in billion impressions). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 30, 2026. /statistics/828393/india-total-tv-viewership-by-market/
EY, and FICCI. "Overall Television Viewership across India in 2024, by Market (in Billion Impressions)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 27 Mar 2026, /statistics/828393/india-total-tv-viewership-by-market/
EY & FICCI, Overall television viewership across India in 2024, by market (in billion impressions) ÌÇÐÄÆƽâ°æ, /statistics/828393/india-total-tv-viewership-by-market/ (last visited July 30, 2026)
Overall television viewership across India in 2024, by market (in billion impressions) [Graph], EY, & FICCI, March 27, 2026. [Online]. Available: /statistics/828393/india-total-tv-viewership-by-market/
