As indicated by a survey conducted in June 2024, Netflix and Amazon Prime Video were tied as the most popular video streaming platforms in India, with just under ** percent of respondents each having subscribed to the services. Disney+ Hotstar followed as the next most subscribed to video-on-demand platform.Â
A rapidly evolving market
Over the years, the streaming market in India has boomed with global and local players entering the fray to offer Indian audiences a diverse array of content. Not only has this resulted in more Indian IPs being released on streaming platforms but it has also paved the way for the connected television (CTV) market.Â
Outlook for the industry
The streaming industry has revolutionized television viewing habits in India. Over the past few years, cord-cutting has become a popular trend, resulting in a decline in pay television households. Even though subscription-based streaming platforms are expected to flourish in the coming decade, they will find the challenge in overturning state-broadcaster Doordarshan with its free-to-air direct to home services, especially in rural India.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆƽâ°æ can support your business.
Rakuten Insight. (September 4, 2024). Share of consumers who subscribed to selected video streaming services in India as of June 2024 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 20, 2026, from /statistics/684108/india-popular-video-streaming-services/
Rakuten Insight. "Share of consumers who subscribed to selected video streaming services in India as of June 2024." Chart. September 4, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 20, 2026. /statistics/684108/india-popular-video-streaming-services/
Rakuten Insight. (2024). Share of consumers who subscribed to selected video streaming services in India as of June 2024. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 20, 2026. /statistics/684108/india-popular-video-streaming-services/
Rakuten Insight. "Share of Consumers Who Subscribed to Selected Video Streaming Services in India as of June 2024." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 4 Sep 2024, /statistics/684108/india-popular-video-streaming-services/
Rakuten Insight, Share of consumers who subscribed to selected video streaming services in India as of June 2024 ÌÇÐÄÆƽâ°æ, /statistics/684108/india-popular-video-streaming-services/ (last visited July 20, 2026)
Share of consumers who subscribed to selected video streaming services in India as of June 2024 [Graph], Rakuten Insight, September 4, 2024. [Online]. Available: /statistics/684108/india-popular-video-streaming-services/
