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Distribution of general entertainment content ad volume on TV in India in the 1st half of 2024, by language

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Source

Release date

August 2024

Region

India

Survey time period

H1 2024

Citation formats

GEC channel advertising India H1 2024, by language

Published by ÌÇÐÄÆƽâ°æ Research Department, Dec 11, 2024

Hindi general entertainment content (GEC) accounted for ** percent of advertising across GEC television channels in India in the first half of 2024, making it the leading subgenre. The next leading subgenres were the Tamil and the Telugu GECs given that the South-Indian market is the second-largest demographic within the Indian television market.

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Statistics on " Television entertainment in India "

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Domestic overview

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Advertising

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Global comparison

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Topics

Television entertainment in IndiaFilm industry in IndiaMedia and entertainment in IndiaTelevision industry in IndiaPay TV in India
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