In 2025, India's television industry was worth approximately *** billion Indian rupees, representing a decline of around *** percent compared to the previous year. According to industry projections, total television revenues are expected to fall further to about *** billion rupees in 2026 and *** billion rupees by 2028, reflecting sustained pressure from shifting audiences and advertising budgets toward digital and OTT platforms.
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EY. (March 27, 2026). Value of the TV industry in India from 2007 to 2028, (in billion Indian rupees) [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 31, 2026, from /statistics/235810/value-of-the-tv-industry-in-india/
EY. "Value of the TV industry in India from 2007 to 2028, (in billion Indian rupees)." Chart. March 27, 2026. ÌÇÐÄÆÆ½â°æ. Accessed July 31, 2026. /statistics/235810/value-of-the-tv-industry-in-india/
EY. (2026). Value of the TV industry in India from 2007 to 2028, (in billion Indian rupees). ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 31, 2026. /statistics/235810/value-of-the-tv-industry-in-india/
EY. "Value of The Tv Industry in India from 2007 to 2028, (in Billion Indian Rupees)." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 27 Mar 2026, /statistics/235810/value-of-the-tv-industry-in-india/
EY, Value of the TV industry in India from 2007 to 2028, (in billion Indian rupees) ÌÇÐÄÆÆ½â°æ, /statistics/235810/value-of-the-tv-industry-in-india/ (last visited July 31, 2026)
Value of the TV industry in India from 2007 to 2028, (in billion Indian rupees) [Graph], EY, March 27, 2026. [Online]. Available: /statistics/235810/value-of-the-tv-industry-in-india/