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The free-to-air channel, Star Utsav, was the most watched Hindi general entertainment channel (GEC) across India, with an average minute audience of over *** million in the week between May 31 and June 6, 2025. Star Plus and Sony SAB came second and third respectively in that week.Â
General entertainment content (GEC) refers to entertainment content that includes dramas, soap operas, game shows, and reality shows on Indian television. Television consumption has become synonymous with this genre with Indian viewers spending the most amount of time watching GEC channels. Other major genres such as sports and news channels often compete intensely with GEC for both ²¹»å±¹±ð°ù³Ù¾±²õ±ð°ù²õ’ and viewers’ attention.
Despite stiff competition from SVOD services, India thrives as one of the largest pay TV markets in the world. In fact, the adoption of smart TVs in several households has allowed for a hybrid TV-viewing experience by connecting to the internet for streaming content as well as tuning into pay TV channels.
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* For commercial use only
Basic Account
Starter Account
The statistic on this page is a Premium Statistic and is included in this account.
Professional Account
1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.
