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Pay TV in India

Statistics report about pay TV in India

This report has been compiled to provide statistical information about the pay TV segment of the television market in India. An overview of the global and domestic markets has been provided. Additionally, the report covers the performance of traditional pay tv categories, key market players, and trends that have emerged among consumers with access to both pay TV and over-the-top services.

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Table of contents

Global outlook

3
  • Premium Statistic Pay TV penetration worldwide 2012-2028
  • Premium Statistic Global pay TV revenue 2023-2029, by country
  • Premium Statistic Number of pay TV subscribers APAC 2024, by country

Indian pay TV market

4
  • Premium Statistic Value of the TV industry in India 2007-2028
  • Premium Statistic Active television subscriptions in India 2021-2028, by type
  • Premium Statistic Number of DTH TV subscribers in India 2018-2024
  • Premium Statistic Number of satellite pay TV channels India 2018-2024, by type

Key players

6
  • Premium Statistic Number of pay channels owned by major media groups India Q4 2024
  • Premium Statistic Leading TV broadcasters India 2024, by channel count
  • Premium Statistic Distribution of the direct to home (DTH) market in India Q4 2024, by operator
  • Premium Statistic Bharti Airtel's number of digital TV service customers FY 2013-2024
  • Premium Statistic Dish TV India operating revenue FY 2017-2025
  • Premium Statistic Revenue of Sun TV Network Ltd FY 2011-2025

Pay TV consumption

5
  • Premium Statistic Number of satellite TV channels in India 2018-2024
  • Premium Statistic Number of pay TV channels India 2024, by genre
  • Premium Statistic Leading TV channels in India 2025, by weekly viewership
  • Premium Forecast Most common TV subscription brands in India 2024
  • Premium Forecast Drivers of TV subscription payments in India 2023

OTT and CTV

6
  • Premium Statistic Online video market share India 2024, by segment
  • Premium Statistic Online video viewership share India 2024, by segment
  • Premium Statistic Connected TV penetration India 2022-2025
  • Premium Statistic SVOD subscription status India 2024
  • Premium Statistic Most popular video streaming services India 2024
  • Premium Statistic Reasons to use streaming service providers India 2024
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