During the first half of 2024, toilet soaps accounted for **** percent of the overall advertising volume on general entertainment channels in India, making it the leading ad category within the TV genre. It was followed by the milk beverages' category. Most of the categories belonged to the personal care and hygiene or the food and beverages sectors.
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TAM Media Research. (August 22, 2024). Leading ad categories in general entertainment content on television in India in the 1st half of 2024 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 26, 2026, from /statistics/1427421/india-leading-categories-in-gec-tv-advertising/
TAM Media Research. "Leading ad categories in general entertainment content on television in India in the 1st half of 2024." Chart. August 22, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 26, 2026. /statistics/1427421/india-leading-categories-in-gec-tv-advertising/
TAM Media Research. (2024). Leading ad categories in general entertainment content on television in India in the 1st half of 2024. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 26, 2026. /statistics/1427421/india-leading-categories-in-gec-tv-advertising/
TAM Media Research. "Leading Ad Categories in General Entertainment Content on Television in India in The 1st Half of 2024." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 22 Aug 2024, /statistics/1427421/india-leading-categories-in-gec-tv-advertising/
TAM Media Research, Leading ad categories in general entertainment content on television in India in the 1st half of 2024 ÌÇÐÄÆƽâ°æ, /statistics/1427421/india-leading-categories-in-gec-tv-advertising/ (last visited July 26, 2026)
Leading ad categories in general entertainment content on television in India in the 1st half of 2024 [Graph], TAM Media Research, August 22, 2024. [Online]. Available: /statistics/1427421/india-leading-categories-in-gec-tv-advertising/
