Julia Stoll
Research expert covering TV and video media
Pay TV market in India - statistics & facts
Prior to being overtaken by the digital media segment, the television industry marked the zenith of the media and entertainment sector’s performance in India. Nonetheless, the television remains a quintessential fixture in most Indian households having evolved in shape, size, and technology over the years. By 2021, the country’s television market had steadily grown into a multibillion-dollar industry catering to a subscriber base that ran into the millions.
