ÌÇÐÄÆƽâ°æ

Change in television advertising volumes in general entertainment content in India from 1st half of 2021 to 1st half of 2024

© ÌÇÐÄÆƽâ°æ 2026
Download
Show detailed source information?
Register for free
Already a member?
Log in
Source

Release date

August 2024

Region

India

Survey time period

H1 2021 to H1 2024

Citation formats

TV GEC channel ad volume growth India H1 2021-H1 2024

Published by ÌÇÐÄÆƽâ°æ Research Department, Dec 11, 2024

Advertising volumes for the general entertainment content (GEC) genre in television declined by *** percent in the first half of 2024 over the same period in the previous year. This has been attributed to fragmented viewership and stiff competition from video streaming players in recent times, according to industry experts.

Log in or register to access precise data.
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

  • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 99 users
Talk to sales for pricing
Contact us
  • Free + Premium Statistics
  • Reports
  • Market ÌÇÐÄÆƽâ°æ

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts

Statistics on " Television entertainment in India "

The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics

Other statistics that may interest you Television entertainment in India

Domestic overview

5

Regional language content

5

Television ratings

4

Streaming entertainment

4

Advertising

5

Global comparison

4

Further Content: You might find this interesting as well

Topics

Television entertainment in IndiaFilm industry in IndiaMedia and entertainment in IndiaTelevision industry in IndiaPay TV in India
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

  • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 99 users
Talk to sales for pricing
Contact us
  • Free + Premium Statistics
  • Reports
  • Market ÌÇÐÄÆƽâ°æ

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts
Learn more about how ÌÇÐÄÆƽâ°æ can support your business.