During a 2023 survey, **** percent of responding app users stated that they remembered encountering reward video ads that prompted them to either buy something or watch an ad video to unlock a level or prize. The most popular ad type were instream ads that appeared in between a video but allowed skipping the ad after a few seconds, mentioned by **** percent of respondents.
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Digital Information World. (May 10, 2023). In-app advertising types encountered most often by app users worldwide as of May 2023 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 16, 2026, from /statistics/1412247/in-app-ad-types/
Digital Information World. "In-app advertising types encountered most often by app users worldwide as of May 2023." Chart. May 10, 2023. ÌÇÐÄÆƽâ°æ. Accessed July 16, 2026. /statistics/1412247/in-app-ad-types/
Digital Information World. (2023). In-app advertising types encountered most often by app users worldwide as of May 2023. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 16, 2026. /statistics/1412247/in-app-ad-types/
Digital Information World. "In-app Advertising Types Encountered Most Often by App Users Worldwide as of May 2023." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 10 May 2023, /statistics/1412247/in-app-ad-types/
Digital Information World, In-app advertising types encountered most often by app users worldwide as of May 2023 ÌÇÐÄÆƽâ°æ, /statistics/1412247/in-app-ad-types/ (last visited July 16, 2026)
In-app advertising types encountered most often by app users worldwide as of May 2023 [Graph], Digital Information World, May 10, 2023. [Online]. Available: /statistics/1412247/in-app-ad-types/
