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In-app video adverts length generating best install response from mobile gaming users worldwide as of November 2021, by genre (in seconds)

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Sources

Release date

November 2021

Region

Worldwide

Survey time period

as of November 2021

Supplementary notes

According to the source, based on the analysis of "3.7 billion mobile in-app video ad impressions and resulting installs."

The source does not provide an exact survey date. The date provided is the publication date.

Citation formats

Optimal video ad length in mobile gaming apps 2021, by genre

Published by ÌÇÐÄÆƽâ°æ Research Department, Jan 14, 2022
According to a November 2021 analysis of video ad impressions and install conversions for gaming apps, in-app video ads in role-play gaming (RPG) games were most effective when they lasted around ** seconds. By comparison, social casino gaming apps only required ** seconds of the users' time to be effective. Strategy apps positioned themselves in the middle, requiring ** seconds in order to prompt optimal levels of installs.
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Statistics on " In-app advertising and marketing worldwide "

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Topics

In-app advertisingMobile app usageMobile app monetizationMobile advertising and marketing in the U.S. Mobile advertising and marketing worldwide
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