Survey count is businesses rather than individuals.
Method of interview
Online survey
Supplementary notes
Respondents were asked: Which of these emerging digital marketing trends does your organization currently use or plan to use in 2017/18?
Small businesses: 160 of total sample size.
Medium businesses: 66 of total sample size.
Large businesses: 43 of total sample size.
Citation formats
Measuring digital marketing success in Australia FY 2018, by size of business
This statistic shows the results of a survey into businesses that measured the success of their digital marketing activities in Australia during the financial year 2017 to 2018. During the period considered, 88 percent of respondents that were large businesses said they had measured the success of their digital marketing activities.
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Bang Digital. (February 7, 2018). Share of businesses who measured the success of digital marketing activities in Australia during the financial year 2018, by size of business [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 05, 2026, from /statistics/986780/australia-share-businesses-measuring-digital-marketing-success-size-of-business/
Bang Digital. "Share of businesses who measured the success of digital marketing activities in Australia during the financial year 2018, by size of business." Chart. February 7, 2018. ÌÇÐÄÆƽâ°æ. Accessed August 05, 2026. /statistics/986780/australia-share-businesses-measuring-digital-marketing-success-size-of-business/
Bang Digital. (2018). Share of businesses who measured the success of digital marketing activities in Australia during the financial year 2018, by size of business. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 05, 2026. /statistics/986780/australia-share-businesses-measuring-digital-marketing-success-size-of-business/
Bang Digital. "Share of Businesses Who Measured The Success of Digital Marketing Activities in Australia during The Financial Year 2018, by Size of Business." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 7 Feb 2018, /statistics/986780/australia-share-businesses-measuring-digital-marketing-success-size-of-business/
Bang Digital, Share of businesses who measured the success of digital marketing activities in Australia during the financial year 2018, by size of business ÌÇÐÄÆƽâ°æ, /statistics/986780/australia-share-businesses-measuring-digital-marketing-success-size-of-business/ (last visited August 05, 2026)
Share of businesses who measured the success of digital marketing activities in Australia during the financial year 2018, by size of business [Graph], Bang Digital, February 7, 2018. [Online]. Available: /statistics/986780/australia-share-businesses-measuring-digital-marketing-success-size-of-business/
