communications experts in advertising, creative and media agencies
Method of interview
Online survey
Supplementary notes
* This question was phrased by the source as follows: "Als u terugdenkt aan de laatste campagne die u heeft gedaan voor het merk waarvoor u werkt… Welke manieren/tools werden dan gebruikt om de effectiviteit van uw laatste campagne te bewijzen?" (English: Thinking about your last marketing campaign, which means/tools were used to prove the effectiveness of the campaigns?)
Multiple answers were possible.
Citation formats
Tools used to prove campaign effectiveness by marketeers in Belgium 2017
The statistic displays the results of a survey concerning tools used to prove campaign effectiveness by marketeers in Belgium in 2017. The survey results show that as of 2017, social media tracking tools and brand sales results were most frequently relied on as campaign effectiveness indicators by the communications experts surveyed. Approximately ** percent of survey respondents indicated that social media tracking tools were used to show the effectiveness of their last campaign, while ** percent had relied on cookies.
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Effie Belgium. (December 7, 2017). Thinking about your last marketing campaign, which means/tools were used to prove the effectiveness of the campaigns?* [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 31, 2026, from /statistics/946801/tools-used-to-prove-campaign-effectiveness-by-marketeers-in-belgium/
Effie Belgium. "Thinking about your last marketing campaign, which means/tools were used to prove the effectiveness of the campaigns?*." Chart. December 7, 2017. ÌÇÐÄÆƽâ°æ. Accessed July 31, 2026. /statistics/946801/tools-used-to-prove-campaign-effectiveness-by-marketeers-in-belgium/
Effie Belgium. (2017). Thinking about your last marketing campaign, which means/tools were used to prove the effectiveness of the campaigns?*. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 31, 2026. /statistics/946801/tools-used-to-prove-campaign-effectiveness-by-marketeers-in-belgium/
Effie Belgium. "Thinking about Your Last Marketing Campaign, Which Means/Tools Were Used to Prove The Effectiveness of The Campaigns?*." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 7 Dec 2017, /statistics/946801/tools-used-to-prove-campaign-effectiveness-by-marketeers-in-belgium/
Effie Belgium, Thinking about your last marketing campaign, which means/tools were used to prove the effectiveness of the campaigns?* ÌÇÐÄÆƽâ°æ, /statistics/946801/tools-used-to-prove-campaign-effectiveness-by-marketeers-in-belgium/ (last visited July 31, 2026)
Thinking about your last marketing campaign, which means/tools were used to prove the effectiveness of the campaigns?* [Graph], Effie Belgium, December 7, 2017. [Online]. Available: /statistics/946801/tools-used-to-prove-campaign-effectiveness-by-marketeers-in-belgium/
