This statistic illustrates the five major obstacles in digital marketing development in Italian companies as of October 2018. According to survey results, the insufficient broadband infrastructure in the country represented an obstacle for ** percent of big enterprises and ** percent of small ones. Lastly, the low viewability of online ad campaigns was a concern for **** percent of small businesses, while it was not even mentioned by big enterprises.
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Human Highway. (October 11, 2018). Major obstacles in digital marketing development in Italy as of October 2018, by business size of respondents [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 29, 2026, from /statistics/933065/major-obstacles-in-digital-marketing-in-italy/
Human Highway. "Major obstacles in digital marketing development in Italy as of October 2018, by business size of respondents." Chart. October 11, 2018. ÌÇÐÄÆÆ½â°æ. Accessed July 29, 2026. /statistics/933065/major-obstacles-in-digital-marketing-in-italy/
Human Highway. (2018). Major obstacles in digital marketing development in Italy as of October 2018, by business size of respondents. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 29, 2026. /statistics/933065/major-obstacles-in-digital-marketing-in-italy/
Human Highway. "Major Obstacles in Digital Marketing Development in Italy as of October 2018, by Business Size of Respondents." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 11 Oct 2018, /statistics/933065/major-obstacles-in-digital-marketing-in-italy/
Human Highway, Major obstacles in digital marketing development in Italy as of October 2018, by business size of respondents ÌÇÐÄÆÆ½â°æ, /statistics/933065/major-obstacles-in-digital-marketing-in-italy/ (last visited July 29, 2026)
Major obstacles in digital marketing development in Italy as of October 2018, by business size of respondents [Graph], Human Highway, October 11, 2018. [Online]. Available: /statistics/933065/major-obstacles-in-digital-marketing-in-italy/