This statistic compares the average engagement rate with brand sponsored posts on Instagram with the engagement rate for organic content posts in the United Kingdom (UK) during the first half of 2018, broken down by sector. The travel sector showed the highest drop-off in engagement of ** percent when a brand got involved, while the home & garden sector had the lowest average drop off rate at only * percent.
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CampaignDeus. (July 20, 2018). Average engagement rate with sponsored posts on Instagram compared to organic content in the United Kingdom (UK) in the 1st half of 2018, by sector [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 06, 2026, from /statistics/895005/instagram-influencer-s-engagement-rates-by-brands/
CampaignDeus. "Average engagement rate with sponsored posts on Instagram compared to organic content in the United Kingdom (UK) in the 1st half of 2018, by sector ." Chart. July 20, 2018. ÌÇÐÄÆƽâ°æ. Accessed August 06, 2026. /statistics/895005/instagram-influencer-s-engagement-rates-by-brands/
CampaignDeus. (2018). Average engagement rate with sponsored posts on Instagram compared to organic content in the United Kingdom (UK) in the 1st half of 2018, by sector . ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 06, 2026. /statistics/895005/instagram-influencer-s-engagement-rates-by-brands/
CampaignDeus. "Average Engagement Rate with Sponsored Posts on Instagram Compared to Organic Content in The United Kingdom (Uk) in The 1st Half of 2018, by Sector ." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 20 Jul 2018, /statistics/895005/instagram-influencer-s-engagement-rates-by-brands/
CampaignDeus, Average engagement rate with sponsored posts on Instagram compared to organic content in the United Kingdom (UK) in the 1st half of 2018, by sector ÌÇÐÄÆƽâ°æ, /statistics/895005/instagram-influencer-s-engagement-rates-by-brands/ (last visited August 06, 2026)
Average engagement rate with sponsored posts on Instagram compared to organic content in the United Kingdom (UK) in the 1st half of 2018, by sector [Graph], CampaignDeus, July 20, 2018. [Online]. Available: /statistics/895005/instagram-influencer-s-engagement-rates-by-brands/
