| Influencer size in followers | Belgium | Worldwide |
|---|---|---|
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
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Source
Source
Release date
March 2020
More information
Region
Belgium
Survey time period
February 2020
Supplementary notes
Data gathered from sources including market research agencies, internet, social media companies, news media, and HypeAuditor's internal analysis.
Engagement rate calculated as: Likes + comments / number of followers x 100
The source adds the following information:
- Mega-influencers & Celebrities (over 1M followers) often have a very mixed audience with various topics of interest. Their relationships with them are more distant compared to other groups of influencers. They have the biggest reach but the lowest trust.
- Macro-influencers (100K 鈥 1M followers) are famous in a local community, you can think of them as a 鈥渕ini-celebrity.鈥 Their content is usually high-quality and is comprised of a certain passion or topic.
- Micro (5K-20K followers) and Mid-tier influencers (20K-100K followers) have more niche audience that is highly engaged with the deeper connection. Micro-influencers present in almost any sector: health and fitness, food, entrepreneurship, fashion, and beauty to name just a few prominent categories.
- Nano-influencers (1K-5K followers) are regular consumers who are passionate and willing to share, but have little influence.
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