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Engagement rates of selected virtual creators on Instagram worldwide as of October 2022

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Release date

November 2022

Region

Worldwide

Survey time period

October 11, 2022

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Engagement rates of virtual creators on Instagram worldwide 2022

Published by ÌÇÐÄÆƽâ°æ Research Department, Nov 21, 2022
In October 2022, Lu of Magalu (handle: @magazineluiza) had an engagement rate of **** percent, which means that **** percent of her followers interacted with her posts on average. She was also the most followed virtual creator on Instagram, having amassed * followers. The virtual creator with the highest engagement rate in this data set was GEICO Gecko, with percent.
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