Companies selected had active presence on X/Twitter with a minimum of 1,000 followers
Supplementary notes
Data is based on "a representative sample of organic and paid posts from national and international companies in each industry by selecting 150 companies at random from each industry".
Citation formats
Average weekly X/Twitter brand posts 2024, by vertical
In 2024, leading media brands posted 49.9 times per week on X (formerly known as Twitter), well above the median across all examined industries. By comparison, fashion brands on X/Twitter generated an average of 0.02 tweets on a weekly basis. Retail brands tweeted 0.33 times per week on average, whilst influencers published posts around 1.54 times per week.
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Rival IQ. (February 25, 2025). Average number of weekly brand posts on X (formerly Twitter) in 2024, by vertical [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 15, 2026, from /statistics/795342/daily-twitter-brand-posts-by-vertical/
Rival IQ. "Average number of weekly brand posts on X (formerly Twitter) in 2024, by vertical." Chart. February 25, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 15, 2026. /statistics/795342/daily-twitter-brand-posts-by-vertical/
Rival IQ. (2025). Average number of weekly brand posts on X (formerly Twitter) in 2024, by vertical. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 15, 2026. /statistics/795342/daily-twitter-brand-posts-by-vertical/
Rival IQ. "Average Number of Weekly Brand Posts on X (Formerly Twitter) in 2024, by Vertical." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 25 Feb 2025, /statistics/795342/daily-twitter-brand-posts-by-vertical/
Rival IQ, Average number of weekly brand posts on X (formerly Twitter) in 2024, by vertical ÌÇÐÄÆƽâ°æ, /statistics/795342/daily-twitter-brand-posts-by-vertical/ (last visited July 15, 2026)
Average number of weekly brand posts on X (formerly Twitter) in 2024, by vertical [Graph], Rival IQ, February 25, 2025. [Online]. Available: /statistics/795342/daily-twitter-brand-posts-by-vertical/
