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Average advertising time percentage in a podcast episode worldwide in 1st quarter 2026, by length

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Release date

May 2026

Region

Worldwide

Survey time period

Q1 2026

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Average advertising time share in a podcast episode worldwide Q1 2026, by length

Published by ÌÇÐÄÆƽâ°æ Research Department, Jun 22, 2026

In the first quarter of 2026, advertising accounted for, on average, **** percent of a podcast episode lasting less than 15 minutes. For episodes lasting over an hour, the average ad load share stood at *** percent.

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Podcast advertising in the U.S. SpotifyPandoraPodcasting worldwideDigital advertising worldwide
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