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Number of complaints received by the Advertising Standards Authority (ASA) in the United Kingdom (UK) in 2024, by media type

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Source

Release date

April 2025

Region

United Kingdom

Survey time period

2024

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Complaints to the ASA in the UK 2024, by media type

Published by ÌÇÐÄÆƽâ°æ Research Department, May 7, 2025

In 2024, most complaints to the Advertising Standards Authority (ASA) were regarding adverts in online media, the second-highest number of complaints were about adverts on TV. The ASA is the advertising regulator in the United Kingdom (UK).

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TV advertising in the United KingdomAdvertising in the UKProgrammatic advertising in the UKTelevision advertising in the U.S.TV advertising worldwide
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