During a survey carried out among UK consumers in April 2023, ** percent of respondents said that well-written content was among the leading things that made them trust an email from a company. A professional signature and good formatting also made it to top three.
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Exclaimer. (June 13, 2023). Elements that made a branded email trustworthy according to consumers in the United Kingdom (UK) as of April 2023 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 18, 2026, from /statistics/1394429/factor-consumer-trust-email-uk/
Exclaimer. "Elements that made a branded email trustworthy according to consumers in the United Kingdom (UK) as of April 2023." Chart. June 13, 2023. ÌÇÐÄÆƽâ°æ. Accessed July 18, 2026. /statistics/1394429/factor-consumer-trust-email-uk/
Exclaimer. (2023). Elements that made a branded email trustworthy according to consumers in the United Kingdom (UK) as of April 2023. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 18, 2026. /statistics/1394429/factor-consumer-trust-email-uk/
Exclaimer. "Elements That Made a Branded Email Trustworthy According to Consumers in The United Kingdom (Uk) as of April 2023." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 13 Jun 2023, /statistics/1394429/factor-consumer-trust-email-uk/
Exclaimer, Elements that made a branded email trustworthy according to consumers in the United Kingdom (UK) as of April 2023 ÌÇÐÄÆƽâ°æ, /statistics/1394429/factor-consumer-trust-email-uk/ (last visited July 18, 2026)
Elements that made a branded email trustworthy according to consumers in the United Kingdom (UK) as of April 2023 [Graph], Exclaimer, June 13, 2023. [Online]. Available: /statistics/1394429/factor-consumer-trust-email-uk/
