Proportion of TV advertising budget expected to shift from linear television networks to online video according to marketers worldwide as of March 2017, by region
Characteristic
Proportion of budget
-
-
-
-
-
-
-
-
-
-
-
-
-
-
The chart is not accessible to screen readers. Please switch to the table view to access the data.
You need a ÌÇÐÄÆÆ½â°æ Account for unlimited access
This statistic shows the expected proportion of TV advertising budgets expected to shift from linear television networks to online video according to marketers worldwide as of March 2017, broken down by region. The findings show that responding marketing professionals in the United States expected ** percent of their TV advertising budget to shift from linear TV to online video.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆÆ½â°æ can support your business.
Credit Suisse. (April 25, 2017). Proportion of TV advertising budget expected to shift from linear television networks to online video according to marketers worldwide as of March 2017, by region [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved August 02, 2026, from /statistics/821430/worldwide-changes-tv-to-online-advertising-budget/
Credit Suisse. "Proportion of TV advertising budget expected to shift from linear television networks to online video according to marketers worldwide as of March 2017, by region." Chart. April 25, 2017. ÌÇÐÄÆÆ½â°æ. Accessed August 02, 2026. /statistics/821430/worldwide-changes-tv-to-online-advertising-budget/
Credit Suisse. (2017). Proportion of TV advertising budget expected to shift from linear television networks to online video according to marketers worldwide as of March 2017, by region. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: August 02, 2026. /statistics/821430/worldwide-changes-tv-to-online-advertising-budget/
Credit Suisse. "Proportion of Tv Advertising Budget Expected to Shift from Linear Television Networks to Online Video According to Marketers Worldwide as of March 2017, by Region." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 25 Apr 2017, /statistics/821430/worldwide-changes-tv-to-online-advertising-budget/
Credit Suisse, Proportion of TV advertising budget expected to shift from linear television networks to online video according to marketers worldwide as of March 2017, by region ÌÇÐÄÆÆ½â°æ, /statistics/821430/worldwide-changes-tv-to-online-advertising-budget/ (last visited August 02, 2026)
Proportion of TV advertising budget expected to shift from linear television networks to online video according to marketers worldwide as of March 2017, by region [Graph], Credit Suisse, April 25, 2017. [Online]. Available: /statistics/821430/worldwide-changes-tv-to-online-advertising-budget/