The statistic shows the adoption rate of header bidding among publishers in the United States as of November 2017, broken down by type. In the measured period it was found that approximately **** percent of the studied U.S. publishers did any type of header bidding, while **** percent used client-side wrapper only. Header bidding, or pre-bidding is part of the programmatic advertising process where publishers offer inventory simultaneously to multiple partners before addressing their ad servers.
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ServerBid. (November 1, 2017). Share of publishers doing header bidding in the United States as of November 2017, by type [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 06, 2026, from /statistics/783704/share-of-publishers-doing-header-bidding-type/
ServerBid. "Share of publishers doing header bidding in the United States as of November 2017, by type." Chart. November 1, 2017. ÌÇÐÄÆƽâ°æ. Accessed August 06, 2026. /statistics/783704/share-of-publishers-doing-header-bidding-type/
ServerBid. (2017). Share of publishers doing header bidding in the United States as of November 2017, by type. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 06, 2026. /statistics/783704/share-of-publishers-doing-header-bidding-type/
ServerBid. "Share of Publishers Doing Header Bidding in The United States as of November 2017, by Type." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 1 Nov 2017, /statistics/783704/share-of-publishers-doing-header-bidding-type/
ServerBid, Share of publishers doing header bidding in the United States as of November 2017, by type ÌÇÐÄÆƽâ°æ, /statistics/783704/share-of-publishers-doing-header-bidding-type/ (last visited August 06, 2026)
Share of publishers doing header bidding in the United States as of November 2017, by type [Graph], ServerBid, November 1, 2017. [Online]. Available: /statistics/783704/share-of-publishers-doing-header-bidding-type/
