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More effective advertising formats to get engagement in Spain as of 2014

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Sources

Release date

2014

Region

Spain

Survey time period

June to September 2014

Method of interview

Computer-assisted web interviews (CAWI)

Supplementary notes

The source does not provide information on the size of the sample. Directors and professionals of the Spanish sector were interviewed, according to the following distribution:
Owner / Manager / General Manager: 21.9%
Marketing Director: 15.6%
Communication Director: 4.2%
Category / Brand / Product Manager: 33,3%
Other charges: 25%

Citation formats

Advertising: more effective formats to get engagement in Spain 2014

Published by ÌÇÐÄÆƽâ°æ Research Department, Oct 27, 2017
This statistic presents them more effective advertising formats to get engagement in Spain as of 2014. In that year, **** percent of respondents thought that online video was the most effective format to generate engagement, ahead of other channels such as search engines or television.
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