According to a survey conducted in South Korea in 2025, around percent of male and percent of female respondents stated that TV ads influenced them most when making purchasing decisions. The least influential type was ads in podcasts. The most commonly consumed type of media that year was television.
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Rakuten Insight. (July 23, 2025). Types of advertisements most influencing purchasing decisions in South Korea as of May 2025, by gender [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 01, 2026, from /statistics/1623383/south-korea-most-influential-types-of-ads-by-gender/
Rakuten Insight. "Types of advertisements most influencing purchasing decisions in South Korea as of May 2025, by gender." Chart. July 23, 2025. ÌÇÐÄÆƽâ°æ. Accessed August 01, 2026. /statistics/1623383/south-korea-most-influential-types-of-ads-by-gender/
Rakuten Insight. (2025). Types of advertisements most influencing purchasing decisions in South Korea as of May 2025, by gender. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 01, 2026. /statistics/1623383/south-korea-most-influential-types-of-ads-by-gender/
Rakuten Insight. "Types of Advertisements Most Influencing Purchasing Decisions in South Korea as of May 2025, by Gender." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 23 Jul 2025, /statistics/1623383/south-korea-most-influential-types-of-ads-by-gender/
Rakuten Insight, Types of advertisements most influencing purchasing decisions in South Korea as of May 2025, by gender ÌÇÐÄÆƽâ°æ, /statistics/1623383/south-korea-most-influential-types-of-ads-by-gender/ (last visited August 01, 2026)
Types of advertisements most influencing purchasing decisions in South Korea as of May 2025, by gender [Graph], Rakuten Insight, July 23, 2025. [Online]. Available: /statistics/1623383/south-korea-most-influential-types-of-ads-by-gender/
