According to a survey conducted in South Korea in 2025,*s were the most influential among respondents aged 35 years and older. Meanwhile, among younger respondents, * as well as *** on social media were more influential. The most commonly consumed type of media that year was television.
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Rakuten Insight. (July 23, 2025). Types of advertisements most influencing purchasing decisions in South Korea as of May 2025, by age group [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 29, 2026, from /statistics/1623387/south-korea-most-influential-types-of-ads-by-age/
Rakuten Insight. "Types of advertisements most influencing purchasing decisions in South Korea as of May 2025, by age group." Chart. July 23, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 29, 2026. /statistics/1623387/south-korea-most-influential-types-of-ads-by-age/
Rakuten Insight. (2025). Types of advertisements most influencing purchasing decisions in South Korea as of May 2025, by age group. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 29, 2026. /statistics/1623387/south-korea-most-influential-types-of-ads-by-age/
Rakuten Insight. "Types of Advertisements Most Influencing Purchasing Decisions in South Korea as of May 2025, by Age Group." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 23 Jul 2025, /statistics/1623387/south-korea-most-influential-types-of-ads-by-age/
Rakuten Insight, Types of advertisements most influencing purchasing decisions in South Korea as of May 2025, by age group ÌÇÐÄÆƽâ°æ, /statistics/1623387/south-korea-most-influential-types-of-ads-by-age/ (last visited July 29, 2026)
Types of advertisements most influencing purchasing decisions in South Korea as of May 2025, by age group [Graph], Rakuten Insight, July 23, 2025. [Online]. Available: /statistics/1623387/south-korea-most-influential-types-of-ads-by-age/
