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Leading ways LGBT consumers engage with advertising in the United States as of May 2017

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Source

Release date

June 2017

Region

United States

Survey time period

May 2017

Supplementary notes

The source did not provide information on the sample numbers.

Citation formats

LGBT ad engagement methods in the U.S. 2017

Published by ÌÇÐÄÆƽâ°æ Research Department, Sep 1, 2017
The statistic presents information on the leading ways LGBT consumers engage with advertising in the United States as of May 2017. It was found that 43 percent of responding LGBT consumers said they looked up products or services on their phone after seeing their ads on posters or billboards, as compared to 35 percent of general public respondents who said the same.
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