| Characteristic | Average value (1=low to 5=high)* |
|---|---|
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
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Source
Source
Release date
April 2017
More information
Region
Europe
Survey time period
January to March 2017
Number of respondents
642 respondents
Method of interview
Online survey
Supplementary notes
* The source adds the following information: "The survey asked respondents about how they value the video ad formats in terms of ROI for advertisers and agencies and value for publishers, the respondents placed a value between 1 and 5 (1 being low and 5 being high) on each format."
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